Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to the challenge posed by an increasingly competitive marketplace. The BA (Hons) in Marketing and associated streams aim to develop student understanding of current marketing principles in both business and non-profit contexts, together with their applications in marketing practice. This course is designed to meet the needs of tomorrow's marketing professional and the range of skills fostered will enable students to take advantage of opportunities to progress in a career in marketing management or a range of sub-disciplines including marketing, research, account planning or customer service.
| Course Location | Dublin |
| Location Postcode | Dublin 2 |
| Course Type | Classroom Based |
| Course Qualification | Honours Bachelor Degree |
| Awarding Body | QQI |
| Awarding Body Details | BA (Hons) in Marketing |
| Course Duration | Three years |
| Course Time | Full time, beginning September 2024 |
| Course Fee | €6,060 |
| Entry Requirements | 2 H5 + 4 O6/H7, to include Mathematics & English or another language |
| Career Path | Students completing a marketing degree can look towards building a career in general marketing management, brand management, business-to-business or not-for-profit marketing. There are also opportunities for careers in marketing research, advertising, media buying and media planning. Demand among employers for graduates with a broad base of business knowledge plus an in-depth knowledge of marketing is significant as companies face ever more competitive market environments. |
| Course Code | DB531 |
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