Acquire the expert skills in B2B lead-generation that help drive business growth in this free online course. This course explores crafting compelling value propositions, leveraging account-based marketing, and harnessing LinkedIn’s potential for attracting high-quality leads. You will master the art of nurturing prospects through complex sales cycles using personalised strategies and cutting-edge automation tools. New to B2B marketing or looking to refine your skills? You will be equipped to drive business growth in today's competitive business terrain.
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Analyse the B2B sales funnel and identify key stages for effective lead generation strategies • Outline a detailed Ideal Customer Profile (ICP) to target high-value prospects in B2B markets • Create personalised account-based marketing campaigns to engage specific high-value accounts • Discuss optimising LinkedIn profiles and implementing content strategies to attract potential B2B customers • Apply marketing automation tools to streamline lead nurturing processes in longer B2B sales cycles • Evaluate the effectiveness of lead generation efforts using key performance indicators (KPIs) • Generate tailored value propositions that address specific pain points of B2B target audiences • Plan multi-channel lead nurturing strategies to guide prospects through complex B2B buying journeys |
| Course Code | 7148 |
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