The BA (Hons) in Business (Marketing) is a three-year programme which engages learners in all key marketing disciplines while also giving them grounding in broader business disciplines. The programme gives learners the opportunity to develop marketing skills and gain an understanding of business. By developing their marketing skills in the broader business context, learners are perfectly placed to become dynamic team players in any business environment.
| Course Location | Dublin |
| Location Postcode | Dublin 8 |
| Course Type | Classroom Based |
| Course Qualification | Honours Bachelor Degree |
| Awarding Body | QQI |
| Awarding Body Details | Honours Bachelors Degree |
| Course Start Date | 14th September 2026 |
| Course End Date | 25th May 2029 |
| Course Duration | 3 Years |
| Course Time | Full-time: 4-5 days per week Part-time: 2-3 evenings per week Blended - pre-recorded lectures released weekly. Live Evening Webinars through once every month. Saturday Classes once/twice a month on campus. |
| Course Fee | Please visit https://www.griffith.ie/faculties/business/courses/ba-hons-business-marketing |
| Entry Requirements | Applicants under 23 years of age on the 1st of January of the entry year must apply through the CAO using CAO Course Code GC407. Please consult the CAO website for information on important dates for applications. Leaving Certificate Entry Requirements: 2 H5 and 4 O6/H7 grades, to include a language (English, Irish or another language) and Maths. QQI Level 5 Award A minimum Full QQI Level 5 Award with 3 Distinctions and a Pass or higher in all other remaining subjects. Applicants over 23 years of age on or before the 1st of January of the entry year, can apply as mature students. Mature students must apply to Griffith College directly online using the Apply Online facility on the website homepage or the button below. Mature applicants will be asked for a copy of their passport. |
| Career Path | Marketing sits at the heart of every successful organisation, from global multinationals to innovative start-ups and local businesses. This programme explores how businesses identify consumer needs, create value, and build profitable, sustainable brands. A qualification in marketing equips graduates with practical, in-demand skills in communication, strategy, analytics, and digital engagement. Career pathways include advertising, public relations, sales management, market research, social media marketing, retail management, product development, and brand strategy - offering diverse opportunities across industries and sectors. |
| Course Code | GC407 |
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