Certificate in AI for User Research

AI is transforming how research is planned, conducted and analysed. To keep pace, researchers need to understand both its potential and its limits.

This course will show you how to apply AI responsibly in your practice. Over three interactive evenings, you’ll discover how to save time, work more efficiently and still place empathy and critical thinking at the heart of your research.

Format: Live online, 3 evenings over 3 weeks
Duration: 7.5 hours total (2.5 hours per week)
Price: €550 with discount code AIUR2025

What you’ll learn

Through live masterclasses, you’ll explore:

• The role of AI in research: what it can and can’t do

• Prompting techniques to get better results

• Using AI for research planning (screeners, guides, surveys)

• Note-taking and facilitation support with AI

• Analysing and synthesising data while reducing bias

• Evaluating tools for ethics, cost and usability

What you’ll gain

By the end of the course, you’ll be able to:

• Identify where AI enhances research and where it doesn’t

• Run research more efficiently without losing depth

• Write effective prompts for richer outputs

• Analyse findings with AI while preserving human insight

• Communicate insights tailored to different stakeholders

• Critically assess tools for ethical and practical use

Who should join

UX researchers, product managers, UX/UI designers, product designers, content designers - and anyone who wants to become an AI-powered researcher.

Instructor: Charlotte Tracey - Lead User Researcher at Bupa with over a decade of experience leading research teams across health, design and consultancy sectors.