This is an exciting new module which will equip you with an understanding of the drivers of human behaviour, and with the necessary skills to apply these insights to improve decision making, engagement and performance within your organisations.
The module will provide participants with an analytical framework and set of concepts that can be used to explain human behaviour. The course uses ‘classic’ findings and cutting-edge research from the social sciences, psychology, and neuroscience to document the interplay of forces which explain human behaviour.
We begin by interrogating the assumption that humans behave ‘rationally’. We discuss examples of departures from rationality and the insights these afford into the human condition. In doing so, we examine the impact of emotions, ‘automatic’ processes/habits, cognitive biases and ‘heuristics’ (mental shortcuts) on decision-making and behaviour. We examine the extent to which human behaviour is shaped by the environment and context rather than individual agency and choice and discuss the possibility of using ‘nudges’ to steer behaviour. We then explore how social identities and processes (such as belief systems) influence behaviour and examine the extent to which models of behaviour change can inform the design and testing of behavioural interventions. Finally, we discuss the ethics of applying behavioural insights, particularly within a digital environment.
While the module will provide participants with a solid grasp of the theory which underpins behavioural science, there will be a strong emphasis on teaching participants how to apply this knowledge in a variety of real-life organisational contexts.
On completion of the module, you will:
Anyone interested in understanding how insights from behavioural science can be used to drive business success, and keen to learn from the experiences of other professionals from a wide range of organisations will benefit from this course.
The module is likely to be particularly relevant for managers; HR professionals; product developers; market researchers and brand managers; service providers; and compliance officers from the financial, insurance, legal, IT and consumer industries.
The module will be delivered by Professor Diane Pelly of the Department of Sociology, School of Social Sciences and Philosophy, Trinity College Dublin. Diane has qualifications in business and economics as well as in psychology and worked for nineteen years in banking and finance. She is currently completing a doctoral degree in behavioural economics on work practices and worker wellbeing.
In order to be awarded the Certificate of Completion in Applied Behavioural Science participants will need to attend and actively participate.
For more information, you can download our Course Brochure.
Registration for this CPD closes on Thursday 1st February 2025.
You can enroll on the course directly via the PayPal link here.
| Location Postcode | Dublin 2 |
| Course Type | Online Learning |
| Awarding Body | Trinity College Dublin |
| Course Duration | Lectures will take place every Thursday (6.30pm-8.30pm) for 8 weeks, finishing up on Thursday March 28th. |
| Course Time | Start Date: Thursday February 8th 2025.. |
| Course Fee | 1,500 |
| Entry Requirements | Participants will need to have access to a laptop with a working camera and microphone. They will be encouraged to critically engage with the materials and to actively contribute to group discussions and activities. |
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