See how to protect and enhance your organization's reputation by understanding how to manage important stakeholders. This free online course in public relations teaches you how to optimize systems theory and stakeholder management practices. PR is the practice of protecting and enhancing the reputation of an organization or individual. In these modules, you will learn about organizational principles, stakeholder prioritization, the research practices of modern public relations, the organizational theory of PR and more.
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 3-4 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Discuss the importance of good PR management skills • Paraphrase the differences between organizational approaches • List the different types of stakeholders • Discuss different ways of prioritizing stakeholders and the public • Define strategic approaches to managing stakeholders and the public • Explain communication strategy in relation to stakeholders and the public • Describe a case study that highlights the effectiveness of the collaborative approach • Discuss the purpose of research within public relations • Define the different forms and types of research • Assess different methods of data analysis |
| Course Code | 1558 |
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