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Social Media Marketing - Bootstrapping With Fundamentals

Course ID: 188955
Alison
Course Location
1.5-3 hours
Free

Course Content

Learn how to build and boost your small business with social media marketing in this free online SMM course. Social media marketing is becoming a prevalent business practice. We have thus designed this course to provide all the necessary insights into social media marketing fundamentals. This course includes frequently used important terms of social media marketing, its various significant pillars and advertising methods. You will also discover how to create a perfect social media marketing strategy to become a success.

Course Details

Course TypeOnline Learning
Course QualificationCPD Certificate
Course Duration1.5-3 hours
Course FeeFree
Entry RequirementsLike all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary.

At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives.

Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.
Career PathIn This Free Course, You Will Learn How To
• Define various important terms related to social media marketing
• Describe the five main pillars of social media marketing
• Evaluate strategies before publishing the content on social media platforms
• Recognize the importance of engagement with the audience
• Compute the importance of analytics and metrics in social media marketing
• Discuss credentials of various social media platforms in terms of social media marketing
• Outline the essential components of a social media marketing agency
• Describe the various steps of preparing a successful social media marketing agency
• Indicate the importance of each step in the social media marketing agency
• Classify the social media automation tools on the basis of their uses
• Summarize the process of finding the correct target audience for social media marketing
• Evaluate the process of creating value for the target audience via social channels uses
Course Code4438

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