Visual merchandising combines imagination and commerce, transforming stores into irresistible retail environments. It can evoke desire, inspire impulse buying and encourage customers to discover new products. Are you ready to turn window shoppers into loyal customers? This advertising course introduces you to the art and science of visual merchandising and teaches you how to capture the attention and interest of shoppers and boost sales.
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • Define the core features of visual merchandising • Outline the basics of store layout and the role of a store planner • Discuss the use of lighting, colour, music and scent to make your store special • Identify the challenges and limitations of visual merchandising in the modern world • Explain how the exterior design of a shop helps to attract customers • Summarise the importance of both store-front and interior designing of a store in attracting customers • Describe how to use mannequins to create maximum visual impact on customers • List the different types of display fixtures used in visual merchandising and store design • Outline the career path of a visual merchandiser in a department or chain store or as a freelancer |
| Course Code | 811 |
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