The Marketing Institute of Ireland invite you to attend their new masterclass, Analytics and AI for Marketing, with Gauthier Vasseur, Executive Director, Fisher Center for Business Analytics, University of California Berkeley, taking place on 24th June from 6-8pm.
Gauthier is also the lead instructor of the Business pillar of the UC Berkeley Global Marketing Leadership programme.
This masterclass will give a flavour of the programme, which will be delivered again in January 2023. Gauthier will clear the hype and address the main issues that are preventing leaders to leverage the potential of data. This course was created to present the first keys to fast, accurate, and sustainable marketing analytics. It focuses on what professionals should know and how they could apply today to start making an impact with data by providing a holistic view of the domain from a people, data and tech perspective.
