Social Media/Digital Marketing for SMEs Intro NEW

Participant Profile:
This course is designed for individuals who own or work in small to medium sized businesses and aspire to expand their knowledge of Digital Marketing tools and harness them for establishing a robust online presence. This course is also aimed fro those who want to develop skills in content creation for digital media. Participants should ideally possess basic computer skills and familiarity with major social media platforms This is a classroom based course. NOTE: This course MAY take place at the Further Education and Training Centre, Kilmallock Road Campus, Limerick City, V94 Y6H3

Programme Description:
• Introduction to Digital Marketing • An introduction to various social media platforms • How to create Facebook, Twitter, Instagram, TikTok accounts and how to use them effectively for business • Content Creation for various platforms • Audience engagement and social media marketing • The importance of digital images for social media • Producing and sharing content for a specific audience • Introduction to Social Media, Email Marketing & Advertising , Search, Engine Optimisation, Using social media platforms safely • Digital Marketing Strategy • Google Business Profile • Digital Marketing Analytics: Utilising Google Analytics, Social Media & Email Marketing Platforms • Introduction to Creating Content for Social Media.